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Ford later claimed to have performed more than adequate, if not superior, product development and market research work in the planning and design of the new vehicle.
During his time as head of the World Bank, McNamara instructed his public affairs officer to distribute copies of Breech's letter to the press whenever the accusation was made.
To Edsel Owners, Love".The public also had difficulty understanding exactly what Edsels texte pour accompagner un cadeau d anniversaire were, primarily because Ford made the mistake of pricing Edsels within Mercury's market price segment.To make matters still worse, as a new make, Edsel had no established brand loyalty with buyers, as its competing makes had.During the 1964 presidential election, Republican nominee Barry Goldwater blamed McNamara, then Secretary of Defense, for Edsel's failure.Reports of mechanical flaws with the cars surfaced, due primarily to lack of quality control and confusion of parts with other Ford models.McNamara was very much a throwback to Henry Ford in that, like the elder Ford, McNamara was committed to the Ford marque to the almost total exclusion of the company's other products.Category Location, choose a Location.Citation needed Ford developed a plan to move Lincoln upmarket, with the Continental concours interne professeur des ecoles broken out as a separate make at the top of Ford's product line, and to add premium/intermediate vehicles to the intermediate slot vacated by Lincoln.This briefly brought the total number of dealers of all Ford products to 10,000.17 Design controversies edit The infamous center grille of 1958 Edsels.
According to author and Edsel scholar Jan Deutsch, concours marketing 2016 an Edsel was "the wrong car at the wrong time." "The aim was right, but the target moved" edit Edsels are most notorious for being a marketing disaster.
Brand new and used for sale.
Thomas, Ryland; Williamson, Samuel.
14 But by the fall of 1957, when the Edsel was introduced, the market had changed drastically.
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43 Issue 3, pp 486502 Lacey, Robert (1988).Edsel: The Motor Industry's Titanic.The Edsel and Corporate Responsibility.Industry had never supplied them up to that point, and they were probably never seriously considered."This is the Edsel (advertisement.The proposed vehicle marque would represent the start-up of a new division of the firm alongside that of Ford itself and the Lincoln - Mercury division, whose cars at the time shared the same bodies.21 The Ho Chi Minh Museum in Hanoi features an Edsel crashing through a wall, intended to symbolically represent US military failure in the Vietnam War.6 9 Compounding Edsel's problems was the fact that the car had to compete with well-established nameplates from the Big Three, such as Pontiac, Oldsmobile, Buick, Dodge and DeSoto, as well as with its own internal sister division Mercury, which itself had never been.The Ranger was sold in two-door and four-door hardtop or sedan versions.While Edsels were fast, the location of the transmission pushbuttons was not conducive to street racing."What Was the.S.In fact, Ford had never "test marketed" the vehicles or their radical styling concepts with potential, "real" buyers prior to either vehicls initial development decision, or vehicle shipments to their new dealerships.Workers assembling Fords and Mercurys often found the task of assembling the occasional Edsel that moved down the line burdensome, because it required them to change tools and parts bins, then switch back to resume assembling Fords or Mercurys after completing assembly on Edsels.Ernest Breech then demanded the grill be taller and wider, which led to the now-infamous "horsecollar".

Fewer than 10,000 Edsels survive and they are considered valuable collectors' items.
Edsels also offered such features, advanced for the time, as seat belts (which were available at extra cost as optional equipment on many other makes) and child-proof rear door locks that could only be unlocked with the key.
According to a popular joke at the time, Edsels "resembled an Oldsmobile sucking a lemon 18 while automotive critic Dan Neil cites the grille's vaginal appearance.


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